Take a hard look at the “want ads” or job postings your company runs. Actually read the ads that are being used to fill your openings. Focus on: layout, size, accuracy, and tone.
- Are they user friendly?
- Do they accurately describe the job?
- Would you respond to those ads/postings?
- Read your competition’s ads. Are they better then yours?
Finally, make sure the description accurately reflects your company culture. By emphasizing diversity and inclusion efforts, community involvement, employee-friendly benefits, etc. you have a better chance of attracting those harder-to-convince passive candidates.